How We Do Business

 

 

 

 

1. Create Lasting Value.

 

            We belong to a new but constantly growing field of marketers, medical veterans, media designers, and technicians working to connect the best doctors to the patients who need them. Staying on the vanguard of our industry is our bottom line, but unlike most of our competitors, we have the experience to know what works and what doesn’t. Whether it’s increasing referral patterns, connecting you to a new kind of patient, designing an effective website, or simply solving a problem that you think needs fixing, we are here to make sure that you get exactly what you want when you want it—with no extra services, no hidden agendas, and no strings attached. If you aren’t satisfied with our work, tell us—but it’s never happened before, and we think it’s because we treat our clients with the respect and transparency they deserve and strive to create lasting value for their practices and hospitals that continues to generate business and improve the doctor-patient relationship long after we’re done. It could also be because we believe in pairing the power of good-old-fashioned expertise with innovative technological solutions to provide our clients with a full package that most of our competitors just can’t muster. We choose depth and let our ‘breadth’ rivals fend for themselves. That’s just not our thing.

 

2. Transparency.

 

            We are an open business to our clients. We don’t just promise integrity and accountability—it’s part of our business model. Because for us, a good client isn’t just a satisfied client—it’s an informed client. We take pride in the work we do, and we want to spread the word, so we like our clients to know EXACTLY the kind of significant impact we can make upon their practices, whether it’s in revenue, patient satisfaction, or simply building a better mousetrap. We track our results and deliver them to our clients under the simple premise that our business is their business, and we take it very seriously.

 

3. Be an Individualist.

 

            One of the pitfalls of a growing number of consultants and marketers engaged in the medical field is that they too often assume that “one size fits all.” Anyone with experience in health care knows that this isn’t the case, and that such an approach to medical marketing isn’t only lackluster—it’s often more trouble than it’s worth. Each practice is different, and we wouldn’t have it any other way. It not only helps us set our clients apart, it keeps our job interesting, which is why we love doing it.

 

On the other hand, we DO believe that coherent marketing and consulting should be “one stop shopping” for the client. Working in concert with others in our field, we are confident that we have the resources to tackle just about any problem you can throw at us. But we fit each client individually and according to its best interests and needs. The rules of medical marketing are the same as the rules of medicine. You want the best of everything as it pertains to you—nothing more and nothing less. A patient with a broken leg doesn’t go to see a proctologist for an exam, even if he’s the best, because machine-line approaches just don’t work—in medicine or in marketing the medical industry—and we know better after years of experience in the field.

 

4. Does Money Matter?

 

            Yes. Ultimately, our business is making money for our clients.